One Future Collective is an organization that works towards building compassionate youth social leadership through the use of art, education, community intervention and policy advocacy – across verticals of gender justice, mental health, legal reform and development policy.

Mumbai, India
+91 9082301339

Countering Domestic Violence through Popular Culture: The Bell Bajao Campaign as a Social Initiative

Domestic violence, being the most pervasive of basic human rights violation, is also found to be the least talked about- both least reported and discussed in India. The rigid patriarchal standards along with the complex Indian cultural baggage, the stark boundaries between public and private lives, have come together to deem the question of domestic violence a complicated and nuanced one. This has resulted in the prolonged struggle against this heinous crime. The Bell...

Religion, Orientalism and Gender Based Violence: A Feminist Analysis of the ‘Abused Goddesses’ Print Campaign in India

“Pray that we never see this day. Today, more than 68% of the women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”- With this tagline, the Abused Goddesses campaign sought to curb domestic violence and sex trafficking of Indian women. Led by ad agency Taproot India, for the international non-governmental organization Save Our Sisters, as an initiative of...

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